Miller High Life beer destroyed by customs over ‘champagne’ nickname | USA TODAY

In a statement, Molson Coors Beverage Co. said they "respect local restrictions around the word ‘champagne,’" and they "remain proud" of its nickname.

RELATED: Dancing samurai robot serves guests a high-tech experience in Thailand

Belgian customs seized a shipment of 2,352 cans of Miller High Life in Antwerp, Belgium in February. Comité Champagne, the trade group that protects the Champagne region of northeastern France's designation of origin and its trademark, asked that the beer, bound for Germany, be destroyed.

The trade group, which paid for the process, released video and photos of the process of disposing and recycling of what amounted to 98 cases of beer. The beer and cans were "recycled in an environmentally responsible manner," the group said.

» Subscribe to USA TODAY:
» Watch more on this and other topics from USA TODAY:
» USA TODAY delivers current local and national news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, videos and VR.

#Beer #Miller #Champagne

16 comments

  1. Corporate America needs to understand that. They’re consumer base And not who is popular in the Hollywood bubbles of America.

  2. OK so… if the Champagne producers group is worried about confusion/mixup of miller beer and Champagne then their product must really suck a$$.😂

  3. Miller High Life is not the Champagne of Beers because it is Bettaa Dan de Chumpaeeene ov za Veers, yes!

  4. Didn’t realize how sensitive France was about the beer that has carried that slogan for probably decades… Talk about holding secret grudges and animosity.

    1. Obviously you didn’t pay attention. Belgian customs seized the beer shipments. It was protecting the EU. They were doing their job.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.